Privacy Notice

How we look after your personal information
Platinum Cars is committed to safeguarding your privacy
By interacting with this website, travelling with us and/or otherwise contacting us, you consent to the processing of your Personal Data as described in this Privacy Notice.

Please get in touch if you have any questions regarding the use of your Personal Data and we will gladly assist you.


Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person (a human being) whose Personal Data is being Processed.
We/us – Platinum Cars Bournemouth Limited.

Data Protection Principles
We promise to observe with the following data protection principles:

  • Our data processing activities have lawful grounds. We always consider your rights before processing Personal Data. We will provide you information regarding processing upon request.
  • Our processing activities fit the purpose for which Personal Data was gathered.
  • We only collect and process the minimal amount of Personal Data required for any purpose.
  • We will not store your Personal Data for longer than necessary.
  • We will do our best to ensure the accuracy of Personal Data we hold on you.
  • We will do our best to ensure the integrity and confidentiality of the Personal Data we hold on you.
Your Rights
You (the Data subject) have the following rights:

1. Right to be informed meaning you have the right to know about the collection and use of your Personal Data; what data is collected, for what purpose, by whom it is Processed and how long it will be retained. If the Personal Data has not been supplied by you then you have the right to know where it was obtained from.
2. Right of access meaning you have the right to request and obtain a copy of the Personal Data and supplementary information collected about you.
 3. Right to rectification meaning you have the right to request rectification of your Personal Data should it be inaccurate or incomplete.
 4. Right to erasure meaning in certain circumstances you can request for your Personal Data to be erased from our records, also known as ‘the right to be forgotten’.
 5. Right to restrict processing meaning you have the right to request the restriction or suppression of your Personal Data processing; this is not an absolute right and only applies in certain circumstances.
 6. Right to data portability meaning you can request your Personal Data in a machine-readable format or, if it is feasible, as a direct transfer from one data processor to another.
 7. Right to object meaning you can object to the processing of your Personal Data for uses such as direct marketing, and we must immediately stop unless we can demonstrate legitimate or legal grounds not to
 8. Right to withdraw consent meaning you have the right to withdraw any given consent for the processing of your Personal Data
 9. Right to lodge a complaint meaning that in the event that we refuse any request under your Right of access and you are dissatisfied with the way your request has been handled, or if you consider that the processing of your Personal Data infringes the GDPR, you have the right to lodge a complaint with a data protection supervisory authority. In the UK that is the Information Commissioners Office (ICO)


Exercising Your Rights / Who to Contact

If at any time you would like to know what personally identifiable data has been collected about you, to make any changes to any inaccurate data we hold, withdraw your consent to its use, ask us to delete your personal data, or exercise any other right under the General Data Protection Regulation (GDPR), please just let us know:

Contact Colin Newman
Landline 01202 530146
Mobile 07818 078798

Supervisory Authority

If you are dissatisfied with our response to a request to exercise your Rights under the GDPR, you can lodge a complaint with the Supervisory Authority, in the UK this is:

The Information Commissioner’s Office
Water Lane, Wycliffe House
Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113

Personal Data we collect

Information you provide us with

  1. Should you choose to contact us by email, via our online booking enquiry form or by telephone we will collect Personal Data that will include but may not be limited to your name, email address and telephone number – all personally identifiable information that is necessary for responding to you in connection with your enquiry and/or to providing you a service. We will store the information you provide us in order to carry out those functions.
  2. Should you request a journey service from us we will collect that same Personal Data plus your collection & drop-off addresses, and payment information. We may also collect the name, telephone number and address of others that are sharing your journey. We use this information to provide the service you have requested.
  3. We accept payment by cash and credit/debit card. Up until May 2018 we collected your credit/debit card number & expiry date by taking a carbon copy of your card using a manual imprinter. Since June 2018 each of our drivers carries a mobile card reader to process payments, so we no longer need to collect & store any personal financial information.

Information automatically collected about you
Like most websites, we use cookies to automatically collect statistical data when you visit That data will include your IP address, your operating system, your browser ID and your browsing activity. Of the information collected only your IP address could relate to you as an individual. We collect this information through the use of Google Analytics, a free web analytics service that tracks and reports website traffic; it is collected to provide us with an understanding of the visits made to our website. We do not make use of this information in any other way.

For further details please see our Information about cookies

How we use your Personal Data

We use your Personal Data with your consent in order to identify and to interact with you, and to fulfil an obligation under contract.

On the grounds of entering into a contract or fulfilling contractual obligations, we process your Personal Data for the following purposes:

  • to fulfil an order for the service you have requested
  • to communicate with you in relation to that service

Your Personal Data is used solely for the purposes it is provided. We do not store it for email marketing or any other purpose.

Who has access to your Personal Data?

Only those that need the information to perform a specific job are granted access to personally identifiable information. In the office environment that is our Data Protection Officer and Managing Director, Colin Newman, together with Steve Houghton. Both Colin & Steve will have access to all your Personal Data; up to and including May 2018 that data would have included your credit/debit card number and expiry date if you used it to pay for the service provided.

Your driver will have the Personal Data required to fulfil the service you have requested, provided to him on a job sheet, that will include (but may not be limited to) your name, telephone number and pick-up & drop-off addresses. Your driver may choose to temporarily store your name & telephone number in a mobile phone for convenience. At no time will your driver have access to any personal financial data.

If you contact us via our website booking enquiry form our website hosting provider, of necessity, processes that Personal Data on our behalf; it will be collected and stored on a dedicated high-security server based in a UK datacentre. Our hosting provider is a trusted third party processor, based in Dorset, and we are assured of the high level of privacy and security afforded to your Personal Data. At no time will our hosting provider have access to any personal financial data.

We will never sell, share or rent any part of your Personal Data with any third party unless required to do so by law or where in good faith we believe such action is necessary to comply with a legal process.

How we store, secure & destroy your data

We are committed to ensuring that your information is secure. We employ safe protocols for website browsing, encrypted communication and transfer of Personal Data (such as HTTPS and SSL/TLS). In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect both online and in the real world.

  1. If you use our Booking Enquiry form the Personal Data you include is collected and stored in order for us to provide you with a response. It is stored in an encrypted format directly on a secure server for approximately one year. All routes and devices used to access such data are password-protected.
  2. When you request a journey service from us, the Personal Data we collect is stored on a password-protected file on the office computer system. That data is stored for a period of seven years in accordance with regular business practice and tax law.
  3. Each computer has a portable hard-drive to which we back-up all data on a regular basis; portable hard-drives are kept in a locked storage room when not in use.
  4. A paper copy of your journey details (as described above) is provided to your driver who will return it to the office for shredding after he/she has fulfilled his/her obligations.
  5. If you travelled with us prior to June 2018 and paid for your journey by credit/debit card a carbon copy of your card would have been kept securely in a locked cupboard until payment cleared our bank account, at which time it would have been shredded and disposed of. Since June 2018 we use hand-held credit/debit card payment terminals, so we no longer have access to your personal financial data.
  6. When you request a journey service from us, the Personal Data we have collected is securely stored in the form of a paper invoice for a period of seven years, to meet standard business and tax requirements.

Despite our best efforts we cannot absolutely guarantee the security of our systems, the server or our online 3rd Party accounts. We do however promise to notify yourself as the Data subject and the necessary authorities of any data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.


A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work; they can be used to store data on a ‘shopping cart’ for instance, and generally improve your interaction with frequently-visited sites.

We use Cookies for the following purposes:

  • Necessary cookies – these cookies are required to make the website usable by enabling basic functions such as page navigation. These cookies don’t collect any personal information from you.
  • Statistics cookies – these cookies help us to understand how visitors interact with our website by collecting and reporting information anonymously.
  • Some cookies, such as Marketing cookies, are placed on websites by third party services that appear on website pages or are used behind the scenes.

You will find a list of the cookies we use at our Cookie Notice

Alternatively you can remove cookies stored in your computer via your browser settings. You can also control some 3rd party cookies by using a privacy enhancement platform such as or And you can opt out of tracking by Google Analytics at the Google Analytics opt-out page.

For more information about cookies, visit

Changes to this Privacy Notice

We reserve the right to make changes to this Privacy Notice from time to time.
It was last modified 11th May 2018.